We respect your privacy and seek to comply with the applicable legal requirements relating to the collection, processing, and transfer of data. By using the website or the services provided through it (and thereby agreeing to the Terms of Use), you agree to the Company’s use of your information as set out in this Privacy Policy. Your use of the website is subject to your acceptance of the website’s Terms of Use and this Privacy Policy. If you do not agree to these terms and this Privacy Policy, you must stop using any of the website’s services.

We are committed to maintaining the privacy of registered members and visitors who use or visit the website. The purpose of this Privacy Policy is to explain how we use your information, including personal information that we obtain from you during your use of the website.

Information about our customers is an important part of our business, and we are not in the business of selling such data to others. We share information collected by us, as described below, with our group of affiliated companies/branches, which are either subject to this Privacy Policy or at least follow protective practices similar to those described herein.

Part One – What Do We Do With the Information We Collect?

1. While using the website, you will provide us with certain information as described below (collectively referred to as “Personal Information”), which we may collect, store, and use to provide services, fulfill our contractual obligations, and for other purposes such as enabling us to better understand our users and improve the website’s experience and performance, including:

• Information about your name, address, phone number, email address, billing details, order history, comments, and information about your visits to and use of the website, including (your IP address, geographic location, browser type and version, operating system, referral source, length of visit, number of pages viewed, and site navigation, etc.).
• Information relating to any transactions carried out between you and us or in relation to the website, including information relating to any purchases of goods or services.
• Information you provide to register with us as a registered user (including your account details).
• Information you provide to subscribe to the website’s services, email notifications, and/or electronic newsletters.
• Any other information you choose to send to us, including opinions and reviews of products/services.

2. We may use the personal information you provide or that we obtain in order to:

• Register you on the website and manage and provide our services as described on the website.
• Fulfill our agreement to provide services to you, including those related to purchasing products, preparing them, and collecting amounts due.
• Conduct analysis and understand your personal shopping preferences (for example, market, customer, and product analysis) to enable us to review, develop, and improve the products and services we offer, and to provide relevant information to you and other customers through our marketing programs.
• Use your personal information to make decisions based on automated technologies, for example, automatically selecting products and services that we believe may interest you based on the information we hold. We may keep you informed about these products and services, including special offers, discounts, promotions, and competitions (including products and services of other companies and organizations), through any of the following methods: email, telephone (including automated calls), SMS, other electronic messages such as multimedia messages, mail, fax, or otherwise.

3. We may add the personal information you provide to information we receive from third parties (such as credit agencies).

Telephone Calls

4. All telephone calls (incoming/outgoing) may be recorded for content verification and may be used in conjunction with your data for purposes relating to regulatory compliance, quality monitoring, staff training, prevention or detection of criminal activity, and dispute resolution.

Disclosure of Your Information

5. While we will make every effort to protect and maintain the confidentiality of the information provided to us, we may share your personal information with the Company and other third parties, companies, retailers, and organizations that provide us with services or products that we offer to you through the website, for the following reasons:

• With companies or third parties that provide services to us.
• With any person to whom we assign or transfer our rights and obligations under our agreement with you.
• Where we are required to do so, or where the law compels us to do so, whether by taking legal action or in future legal proceedings, or to establish, exercise, or defend our legal rights (including providing information to others for fraud prevention and credit risk reduction purposes).

6. In carrying out the activities specified in this section, we may transfer personal information to recognized organizations or companies outside Egypt. We will take steps to ensure that your information receives the same level of protection as required under applicable Egyptian law. By agreeing to these terms and this Privacy Policy, you consent to the sharing of such personal information.

7. If the Company is sold to a third party, or otherwise becomes the subject of a merger, affiliation, or acquisition, it will be necessary for us to transfer personal information to that third party. In such a case, the Company will require the third party to process your personal information with the same level of care that we provide.

Cookies

8. New and emerging internet technologies help us tailor the visitor experience to individual preferences. The Company may use these technologies, including cookies or similar technologies, to remember your information when you use the website. We may use these technologies to track website activity, generate reports, evaluate trends, and monitor how the website is used. By agreeing to the website’s Terms of Use and this Privacy Policy, you consent to the Company’s use of cookies and similar technologies for these purposes. If you do not wish to receive cookies, you can change your internet browser settings to delete all cookies from your computer’s hard drive, block all cookies, or receive a warning before a cookie is stored.

Part Two – What Measures Do We Take to Protect Against Fraud?

9. In order to protect our customers and ourselves from fraud and theft, we may share all or any of the personal information we obtain (for example, to confirm identity and other information in customer records, including how you manage your account) with the Company and other third parties, companies, retailers, financial institutions, and others (including law enforcement agencies) for the purposes of fraud prevention and detection, to be used in the same manner.

Security

10. We take all necessary steps to provide reasonable protection against unauthorized access, use, alteration, disclosure, or destruction of personal information. We protect any personal information we collect using appropriate means, and the Company is not responsible for any unauthorized access or use by third parties unless such access is enabled by our gross negligence or willful misconduct.

11. Protecting your personal information is very important to us. Accordingly, we take the following precautions, among others, to better protect personal information:

• We take reasonable technical and organizational precautions to prevent the loss, misuse, or alteration of your personal information, including the use of Secure Socket Layer (SSL) software. Our website is certified by (Comodo CA), and transactions conducted through our website are secured.
• We store all personal information you provide to us on our servers (password-protected and firewall-protected). All electronic transactions you make or receive are encrypted using SSL technology.
• We do not display or store any credit card or Premium Card numbers or information in any ordering process on our website. Customers are directed to the service providers’ gateways (Premium Card or PaySky) when entering credit card/Premium Card details. We recommend reading their privacy policies to understand how your personal information will be handled by these service providers.

It is important for you to protect against unauthorized access to your account, password, and computer. Therefore, you should ensure that you log out of your account when leaving the website.

Part Three – How Are Product Reviews Managed?

12. Approximately two weeks after receiving your product, we may send you an email inviting you to review and rate the product you purchased. In addition, we may sometimes ask whether you would like to answer questions about your product as submitted by other customers.

Please note the following:

• Your opinion may be shared on other Company websites.
• After submitting your written review, it usually takes 72 hours for the review, question, or answer to appear on the website, in accordance with our publishing guidelines.
• You may submit your review anonymously, or if you prefer, you may leave a rating only.
• Once a review is submitted, it cannot be edited or removed.

If you need any further information about this service or wish to have your review removed, you may contact Customer Service.

Part Four – General

13. We may withhold such personal information to the extent permitted by law.

14. Our website may contain links to other websites. The Company is not responsible for the privacy practices of websites it does not operate, and we encourage users to read the privacy statement of each website that collects personal information.

15. You may receive emails from the Company related to your subscription request. If you wish to unsubscribe at any time, simply click the “Unsubscribe” link in any email.

16. Any changes to the Privacy Policy will be posted on the website with respect to any personal or other information we collect in the future. Reviewing the Privacy Policy is your responsibility, and you should periodically ensure that you are aware of any changes. We also reserve the right to notify you of changes to our Privacy Policy via email.

Part Five – How to Contact Us

If you have any comments or inquiries regarding the Privacy Policy, you may contact us through the “Contact Us” form on the website.

Part Six – Deletion and Modification of Data

You may delete or modify some of the data we have on record, such as your email address and delivery addresses; however, order history placed through our website cannot be deleted.